Monday, March 20, 2006

Red Deer Broker meeting

What's to say except sorry for the delay. Busy, busy days when we got back from Red Deer prevented us from getting this out sooner.

The new Coldwell Banker website is promised for launch on March 31st.
The marketing strategy this year will hinge in large part on international open house month (which is April). On April 9th Coldwell Banker will own the MSN home page. So its a great time to get your open houses scheduled and take advantage of the media blitz.

Hopefully the website launch will go as planned on March 31st (I'm not holding my breath here) so that the increased traffic from MSN can be driven to a website designed to capture leads.

An office merger is scheduled to take place in Calgary on Tuesday which should double the number of agents in Calgary from 35 to 70. This long overdue move is most welcome news in the west where hopefully it will be a sign of things to come.

Efast start continues to grow and BOOST a course designed for experienced agents who have plateau'd is schedule to come online later this year.

Listings are in the process of being uploaded www.coldwellbanker.com and for upper end luxury homes they are in the process of being loaded to www.coldwellbankerpreviews.com
This is a huge marketing plus for Coldwell Banker agents. There is one drawback from my perspective in that your name doesn't appear on your listing. Before mentioning this new plus to your potential sellers make sure your listings are there. At present only half are there. We'll check regularly. About a month ago it was estimated this would take a week.

There will be $5000. contest coming on the website. Not sure on the exact details so stay tuned.

Online advertising is be heralded as the next big thing. While it may not be the next best thing it is becoming more and more crucial. In our last issue of network news we gave you our business case and we even showed you how to do this in a step by step manner. Remember you need two other components in place if you want leads from the traffic you drive to your site. See network news for more on marketing online or continue to wait for the online train to hit you.

Still no word on the Canadian conference except that 2007 will be at Kanaskis. The 2006 Canadian conference is still up in the air. Guess we'll just have to wait and see. Gary Hockey did indicate they were considering Mexico in November. Opinions seem to vary on this and even I'll conceed that you can't please everyone.

New rules for team awards are coming. Basically 2 or more agents will be considered a team. This has been long anticipated from many brokers hoping to give those agents who are individuals an opportunity to be recognized for their extraordinary achievements.

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