Monday, January 30, 2006

Converting Online Leads

Inman News is doing a series on converting and tracking online leads. Today's article gave a brief overview of what some of the top companies are doing, but all I really got out of it was that the top companies are generating a ton of online leads, and now realize they need to track the conversion.

One point I found interesting was that about 6% of online leads convert (ie actually turn into a deal). Now we know that online leads take about 6-12 months to buy or sell, so the importance of staying in touch is even greater.

If your website generates 100 leads a month now, in about 6-12 months you should be pretty busy! Contact me if your site isn't performing the way you'd like.

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