Master Your Real Estate Business

I previously did a post on sites that all real estate professionals should bookmark, well, I missed one. www.brokeragentnews.com is loaded with good articles on this business.

One article in particular, titled "In pursuit of real estate mastery" outlines the reasons why as a real estate professional you should choose to become a "master of real estate competencies" and how it can help you succeed in your business and life.

He talks about the three roads we all have to choose from in this business:

1. You can choose to become a master of the competencies and have your value speak for itself.
2. You can take the road of prospecting, lead generating, selling and closing, which requires you to become a master of persuasion.
3. Or concede your lack of value, become master of nothing and make working for less your value proposition.

I particularily identified with these paragraphs:

Many extremely ambitious people fail in real estate. Hard work isn't the answer. You can't prospect harder. You cannot hold an open house harder. The key is to make it easier, not harder.

To make it effortless, it has to be fun. If it doesn't provide you with satisfaction, you cannot succeed. Note that athletes and performers are among the best compensated people in our society. And, they are doing what they love to do. The love of an activity and a high level of proficiency go hand in hand. How can anyone achieve their full potential doing things they don't enjoy?

Consider the words of author James Michener:
"The master in the art of living makes little distinction between his work and his play, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him, he's always doing both."

The complete article is available here, I highly recommend giving it a read.